Privacy Policy

Welcome to our website’s Privacy Policy. Your privacy is critically important to us. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it. When you access our website, you agree to the terms and conditions of this Privacy Policy.

Information We Collect

When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • – “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.
  • – “Log files” track actions occurring on the site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • – “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the site.

Use of Information

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).

Additionally, when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

  • – Facebook: https://www.facebook.com/settings/?tab=ads
  • – Google: https://www.google.com/settings/ads/anonymous
  • – Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Do Not Track

Please note that we do not alter our site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Data Retention

When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Third-Party Services

In addition to the information we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.

For example, we may receive:

  • – Updated delivery and address information from our shipping partners to facilitate the delivery of your orders.
  • – Information about you from social media platforms, such as your name, profile picture, e-mail address, and follower count, when you choose to connect your social media account with your account on our site.
  • – Marketing leads and data enrichment from third-party marketing and analytics providers to help us better understand our customers and improve our marketing and advertising campaigns.

Children’s Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our records as soon as possible.

Security

We take the security of your personal information very seriously. We use appropriate technical and organizational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

Despite our security measures, it is important to remember that the transmission of data via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our site. Any transmission of data is at your own risk.

International Transfers

We are a global company, and your personal information may be transferred to, and processed in, countries other than the country in which you are a resident. These countries may have data protection laws that are different from the laws of your country.

For example, if you are a resident of the European Economic Area (EEA), your personal information may be transferred to countries outside of the EEA. When we do so, we take steps to ensure that your personal information receives an adequate level of protection, in accordance with applicable data protection laws.

Your Choices

We provide you with choices regarding the personal information you provide to us. These choices include:

  • – Opt-out of promotional emails. You can opt-out of receiving promotional emails from us by following the unsubscribe instructions provided in the email. Please note that even if you opt-out of promotional emails, we may still send you transactional or administrative emails, such as those related to your orders, account, or our ongoing business relations.
  • – Disable cookies. You can disable cookies through your web browser settings. Keep in mind, however, that disabling cookies may affect your ability to use some features of our website.
  • – Do Not Track. As mentioned earlier, we do not alter our data collection and use practices when we detect a Do Not Track signal from your web browser.

Complaints

If you are a resident of the European Economic Area and believe we have not handled your personal information in accordance with applicable data protection laws, you have the right to lodge a complaint with the data protection authority in your country.

For residents of other countries, please contact us directly at the email or mailing address provided in the “Contact Us” section, and we will do our best to address your concerns.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this page periodically for the latest information on our privacy practices.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at privacy@backnone.com or by mail using the details provided below:

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@backnone.com or by mail using the details provided below:

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